Portugal misses out on online sales boom


17% of Portuguese businesses sell online, however Portugal is the third Member State to see the weight of online sales in business invoicing drop.

According to Eurostat data, last year 22% of companies in the European Union (EU) sold products or services on the Internet, and for 19% of them at least 1% of the turnover. Total business came from online channels.

Compared to 2019, the number of businesses using e-commerce increased by one percentage point (in the year before the pandemic, 21% sold online) and, compared to 2010, the increase was six percentage points (that year the percentage was 13%).

“The steady growth in e-commerce sales in many countries has been intensified by the pandemic and restrictions on movement [of people], which have led customers and businesses to increase their interest in online sales, ”says Eurostat.

Ireland (40% of businesses use e-commerce), Denmark (38%) and Sweden and Lithuania (both with 36%). Opposite the table are Bulgaria and Luxembourg (12% each) and Romania (13%). Portugal appears below the EU average, with just 17% of businesses selling online in 2020.

Eurostat reports that in 19% of EU companies with 10 or more employees or professionals, internet sales represent at least 1% of total turnover, a percentage that has been increasing since 2017.

In an analysis of the different Member States, Denmark comes out on top, with 32% of companies where online sales represent at least 1% of total turnover. Behind are Sweden and Ireland, with 34%. In contrast are Luxembourg (9%), Bulgaria (10%) and Romania (12%). In this indicator, Portugal again appears below the EU average, with 16% of companies in this situation.

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